Payload vs. Butter CMS
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Payload | Butter CMS |
|---|---|---|
| Avg. rating | 4.9 | 4.6 |
| Total reviews | 59 | 206 |
| Review growth (QoQ) | — | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 3 |
| Best category rank | #26 in Headless CMS | #24 in Digital Experience Platforms (DXP) |
| Small Business | 86.2% | 63.4% |
| Mid-Market | 13.8% | 27.3% |
| Enterprise | 0.0% | 9.3% |