#paid vs. Insense
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | #paid | Insense |
|---|---|---|
| Avg. rating | 4.7 | 4.5 |
| Total reviews | 431 | 374 |
| Review growth (QoQ) | -93.3% | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 3 |
| Best category rank | — | #1 in User-Generated Content |
| Small Business | 81.9% | 79.8% |
| Mid-Market | 13.7% | 17.9% |
| Enterprise | 4.4% | 2.4% |