npdigital vs. RankTracker
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | npdigital | RankTracker |
|---|---|---|
| Avg. rating | 4.5 | 3.0 |
| Total reviews | 38 | 183 |
| Review growth (QoQ) | -100.0% | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #60 in SEO Tools | #131 in SEO Tools |
| Small Business | 63.9% | 83.6% |
| Mid-Market | 30.6% | 14.1% |
| Enterprise | 5.6% | 2.3% |