Metricool vs. Brandwatch
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Metricool | Brandwatch |
|---|---|---|
| Avg. rating | 4.4 | 4.2 |
| Total reviews | 102 | 1,717 |
| Review growth (QoQ) | -57.1% | -95.5% |
| Products on G2 | 1 | 2 |
| Categories covered | 4 | 8 |
| Best category rank | #19 in Social Media Advertising | #1 in Brand Intelligence |
| Small Business | 87.0% | 32.0% |
| Mid-Market | 12.0% | 37.9% |
| Enterprise | 1.0% | 30.1% |