Meta Platforms, Inc vs. Smartly.io
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Meta Platforms, Inc | Smartly.io |
|---|---|---|
| Avg. rating | 4.3 | 4.4 |
| Total reviews | 5,704 | 478 |
| Review growth (QoQ) | -58.2% | — |
| Products on G2 | 15 | 1 |
| Categories covered | 30 | 4 |
| Best category rank | #1 in WhatsApp Marketing | #6 in Creative Management Platforms |
| Small Business | 67.6% | 20.7% |
| Mid-Market | 22.4% | 49.6% |
| Enterprise | 10.0% | 29.7% |