McKinsey vs. Pilot
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | McKinsey | Pilot |
|---|---|---|
| Avg. rating | 4.5 | 4.7 |
| Total reviews | 10 | 143 |
| Review growth (QoQ) | — | -75.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 8 |
| Best category rank | — | #1 in Bookkeeping Services |
| Small Business | 40.0% | 97.2% |
| Mid-Market | 20.0% | 2.8% |
| Enterprise | 40.0% | 0.0% |