MarketSmart vs. Candid
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | MarketSmart | Candid |
|---|---|---|
| Avg. rating | 4.6 | 4.6 |
| Total reviews | 12 | 46 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #13 in Donor Prospect Research | #7 in Donor Prospect Research |
| Small Business | 50.0% | 80.0% |
| Mid-Market | 41.7% | 17.8% |
| Enterprise | 8.3% | 2.2% |