Lotame vs. V12 Data
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lotame | V12 Data |
|---|---|---|
| Avg. rating | 4.3 | 4.1 |
| Total reviews | 117 | 43 |
| Review growth (QoQ) | -100.0% | — |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 1 |
| Best category rank | #5 in Audience Data Providers | #22 in Data Management Platform (DMP) |
| Small Business | 29.9% | 60.5% |
| Mid-Market | 56.4% | 23.3% |
| Enterprise | 13.7% | 16.3% |