Lative vs. Pipedrive
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lative | Pipedrive |
|---|---|---|
| Avg. rating | 4.8 | 4.3 |
| Total reviews | 20 | 5,165 |
| Review growth (QoQ) | — | +1646.0% |
| Products on G2 | 1 | 3 |
| Categories covered | 4 | 8 |
| Best category rank | #13 in Sales Planning | #3 in Email Tracking |
| Small Business | 5.9% | 74.9% |
| Mid-Market | 58.8% | 21.8% |
| Enterprise | 35.3% | 3.3% |