Lative vs. Outreach
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lative | Outreach |
|---|---|---|
| Avg. rating | 4.8 | 4.3 |
| Total reviews | 20 | 3,672 |
| Review growth (QoQ) | — | +110.8% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 11 |
| Best category rank | #13 in Sales Planning | #3 in Revenue AI Platforms |
| Small Business | 5.9% | 19.2% |
| Mid-Market | 58.8% | 59.1% |
| Enterprise | 35.3% | 21.8% |