Lative vs. Fullcast, Inc.
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lative | Fullcast, Inc. |
|---|---|---|
| Avg. rating | 4.8 | 4.6 |
| Total reviews | 20 | 468 |
| Review growth (QoQ) | — | -45.5% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 12 |
| Best category rank | #13 in Sales Planning | #17 in Sales Planning |
| Small Business | 5.9% | 61.3% |
| Mid-Market | 58.8% | 30.8% |
| Enterprise | 35.3% | 7.9% |