Lately vs. Swat.io
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Lately | Swat.io |
|---|---|---|
| Avg. rating | 4.5 | 4.3 |
| Total reviews | 15 | 147 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #116 in Social Media Management | #100 in Social Media Management |
| Small Business | 80.0% | 42.2% |
| Mid-Market | 13.3% | 38.1% |
| Enterprise | 6.7% | 19.7% |