Kudos vs. ITA Group
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Kudos | ITA Group |
|---|---|---|
| Avg. rating | 4.8 | 4.9 |
| Total reviews | 3,168 | 909 |
| Review growth (QoQ) | -11.2% | — |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 3 |
| Best category rank | #7 in Rewards and Incentives | #26 in Employee Experience |
| Small Business | 9.1% | 8.4% |
| Mid-Market | 49.3% | 69.6% |
| Enterprise | 41.6% | 22.0% |