Kount, an Equifax Company vs. Sift's Fraud Prevention Platform
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Kount, an Equifax Company | Sift's Fraud Prevention Platform |
|---|---|---|
| Avg. rating | 4.8 | 4.6 |
| Total reviews | 116 | 617 |
| Review growth (QoQ) | — | -85.7% |
| Products on G2 | 1 | 1 |
| Categories covered | 5 | 5 |
| Best category rank | #10 in Risk-Based Authentication (RBA) | #1 in Financial Fraud Prevention |
| Small Business | 32.8% | 16.1% |
| Mid-Market | 46.6% | 57.0% |
| Enterprise | 20.7% | 26.9% |