Kantar vs. mFilterIt
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Kantar | mFilterIt |
|---|---|---|
| Avg. rating | 4.2 | 4.4 |
| Total reviews | 14 | 40 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 3 |
| Best category rank | #14 in Digital Advertising Intelligence | #9 in Click Fraud |
| Small Business | 21.4% | 22.5% |
| Mid-Market | 50.0% | 52.5% |
| Enterprise | 28.6% | 25.0% |