ITA Group vs. Kudos
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | ITA Group | Kudos |
|---|---|---|
| Avg. rating | 4.9 | 4.8 |
| Total reviews | 909 | 3,168 |
| Review growth (QoQ) | — | -11.2% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 4 |
| Best category rank | #26 in Employee Experience | #7 in Rewards and Incentives |
| Small Business | 8.4% | 9.1% |
| Mid-Market | 69.6% | 49.3% |
| Enterprise | 22.0% | 41.6% |