IT Database vs. Cision
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | IT Database | Cision |
|---|---|---|
| Avg. rating | 4.3 | 3.9 |
| Total reviews | 14 | 2,391 |
| Review growth (QoQ) | — | -13.0% |
| Products on G2 | 1 | 4 |
| Categories covered | 2 | 8 |
| Best category rank | #34 in Media and Influencer Targeting | #2 in PR CRM |
| Small Business | 57.1% | 48.5% |
| Mid-Market | 28.6% | 34.3% |
| Enterprise | 14.3% | 17.2% |