Instrumental Group vs. Penguin Strategies
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Instrumental Group | Penguin Strategies |
|---|---|---|
| Avg. rating | 4.7 | 4.6 |
| Total reviews | 38 | 29 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 9 |
| Best category rank | #14 in HubSpot Consulting Services | #22 in Marketing Strategy |
| Small Business | 55.3% | 53.6% |
| Mid-Market | 34.2% | 35.7% |
| Enterprise | 10.5% | 10.7% |