Insight Lab vs. Fortune Business Insights‚Ñ¢
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Insight Lab | Fortune Business Insights‚Ñ¢ |
|---|---|---|
| Avg. rating | 4.5 | 4.8 |
| Total reviews | 31 | 11 |
| Review growth (QoQ) | +200.0% | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #10 in Market Research Services | #11 in Market Research Services |
| Small Business | 22.6% | 0.0% |
| Mid-Market | 51.6% | 90.9% |
| Enterprise | 25.8% | 9.1% |