INKWELL GLOBAL MARKETING vs. Custom Ink
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | INKWELL GLOBAL MARKETING | Custom Ink |
|---|---|---|
| Avg. rating | 4.8 | 4.4 |
| Total reviews | 12 | 464 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 2 |
| Categories covered | 1 | 4 |
| Best category rank | #16 in Promotional Product Management | #10 in Print Fulfillment Services |
| Small Business | 41.7% | 24.2% |
| Mid-Market | 41.7% | 65.2% |
| Enterprise | 16.7% | 10.6% |