Influencity vs. Awin
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Influencity | Awin |
|---|---|---|
| Avg. rating | 4.5 | 4.2 |
| Total reviews | 292 | 632 |
| Review growth (QoQ) | -10.0% | +113.6% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 2 |
| Best category rank | #20 in Influencer Marketing Platforms | #2 in Affiliate Marketing |
| Small Business | 68.5% | 67.6% |
| Mid-Market | 26.6% | 26.4% |
| Enterprise | 4.8% | 6.0% |