influence.co vs. #paid
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | influence.co | #paid |
|---|---|---|
| Avg. rating | 4.4 | 4.7 |
| Total reviews | 17 | 431 |
| Review growth (QoQ) | — | -93.3% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 2 |
| Best category rank | #96 in Influencer Marketing Platforms | — |
| Small Business | 70.6% | 81.9% |
| Mid-Market | 23.5% | 13.7% |
| Enterprise | 5.9% | 4.4% |