Improve Digital vs. PubWise
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Improve Digital | PubWise |
|---|---|---|
| Avg. rating | 4.0 | 3.9 |
| Total reviews | 10 | 16 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #12 in Supply Side Platform (SSP) | #17 in Supply Side Platform (SSP) |
| Small Business | 10.0% | 50.0% |
| Mid-Market | 50.0% | 43.8% |
| Enterprise | 40.0% | 6.3% |