Improve Digital vs. Opti Digital
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Improve Digital | Opti Digital |
|---|---|---|
| Avg. rating | 4.0 | 4.5 |
| Total reviews | 10 | 41 |
| Review growth (QoQ) | — | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 4 |
| Best category rank | #12 in Supply Side Platform (SSP) | #2 in Supply Side Platform (SSP) |
| Small Business | 10.0% | 56.1% |
| Mid-Market | 50.0% | 41.5% |
| Enterprise | 40.0% | 2.4% |