G2 Vendor Directory

Icon vs. Simplified

Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.

Icon

New York, New York, United States

Simplified

San Francisco, US

MetricIconSimplified
Avg. rating4.84.6
Total reviews205,010
Review growth (QoQ)-94.4%+0.0%
Products on G211
Categories covered215
Best category rank#13 in Display Ad Design#22 in Display Ad Design
Small Business100.0%94.6%
Mid-Market0.0%3.6%
Enterprise0.0%1.9%