Highlight vs. Alida
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Highlight | Alida |
|---|---|---|
| Avg. rating | 4.6 | 4.4 |
| Total reviews | 29 | 132 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 2 |
| Best category rank | #39 in User Research | #29 in User Research |
| Small Business | 44.8% | 10.9% |
| Mid-Market | 31.0% | 27.9% |
| Enterprise | 24.1% | 61.2% |