HeatMap vs. Fullstory
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | HeatMap | Fullstory |
|---|---|---|
| Avg. rating | 4.8 | 4.5 |
| Total reviews | 43 | 1,052 |
| Review growth (QoQ) | — | -83.3% |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 12 |
| Best category rank | #8 in Heatmap Tools | #1 in E-Commerce Analytics |
| Small Business | 65.1% | 37.8% |
| Mid-Market | 30.2% | 43.9% |
| Enterprise | 4.7% | 18.3% |