Goody vs. Kudos
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Goody | Kudos |
|---|---|---|
| Avg. rating | 4.8 | 4.8 |
| Total reviews | 294 | 3,168 |
| Review growth (QoQ) | -25.5% | -11.2% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 4 |
| Best category rank | #3 in Account-Based Direct Mail | #7 in Rewards and Incentives |
| Small Business | 38.3% | 9.1% |
| Mid-Market | 50.0% | 49.3% |
| Enterprise | 11.7% | 41.6% |