FreeWill vs. Zeffy
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | FreeWill | Zeffy |
|---|---|---|
| Avg. rating | 4.9 | 4.9 |
| Total reviews | 18 | 3,532 |
| Review growth (QoQ) | — | +790.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 3 |
| Best category rank | #9 in Fundraising | #2 in Donor Management |
| Small Business | 44.4% | 94.1% |
| Mid-Market | 50.0% | 5.5% |
| Enterprise | 5.6% | 0.4% |