G2 Vendor Directory

Format vs. Google

Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.

Format

Toronto, Ontario

Google

Mountain View, CA

MetricFormatGoogle
Avg. rating4.44.5
Total reviews2486,664
Review growth (QoQ)—+64.9%
Products on G21229
Categories covered2244
Best category rank#3 in Creative Portfolio Management#1 in Survey
Small Business83.3%47.5%
Mid-Market16.7%33.2%
Enterprise0.0%19.3%