FORM vs. Zipline
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | FORM | Zipline |
|---|---|---|
| Avg. rating | 4.6 | 4.8 |
| Total reviews | 96 | 150 |
| Review growth (QoQ) | — | — |
| Products on G2 | 2 | 1 |
| Categories covered | 8 | 8 |
| Best category rank | #6 in Retail Execution | #2 in Retail Task Management |
| Small Business | 21.9% | 2.7% |
| Mid-Market | 43.8% | 23.6% |
| Enterprise | 34.4% | 73.6% |