Feefo vs. Shopper Approved
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Feefo | Shopper Approved |
|---|---|---|
| Avg. rating | 4.6 | 4.7 |
| Total reviews | 155 | 239 |
| Review growth (QoQ) | +112.5% | -71.4% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 2 |
| Best category rank | #6 in Review Management | #19 in Review Management |
| Small Business | 51.7% | 86.2% |
| Mid-Market | 38.4% | 13.4% |
| Enterprise | 9.9% | 0.4% |