Fathom Analytics vs. Mixpanel
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Fathom Analytics | Mixpanel |
|---|---|---|
| Avg. rating | 4.7 | 4.5 |
| Total reviews | 21 | 1,377 |
| Review growth (QoQ) | — | -94.6% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 4 |
| Best category rank | #58 in Digital Analytics | #3 in Product Analytics |
| Small Business | 78.9% | 52.9% |
| Mid-Market | 15.8% | 37.1% |
| Enterprise | 5.3% | 10.0% |