Etailinsights vs. Cognism
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Etailinsights | Cognism |
|---|---|---|
| Avg. rating | 4.4 | 4.5 |
| Total reviews | 137 | 1,377 |
| Review growth (QoQ) | — | -10.7% |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 4 |
| Best category rank | #30 in Retail Intelligence | #4 in Lead Intelligence |
| Small Business | 37.4% | 26.4% |
| Mid-Market | 45.0% | 52.7% |
| Enterprise | 17.6% | 20.9% |