Equativ vs. OpenX
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Equativ | OpenX |
|---|---|---|
| Avg. rating | 4.0 | 3.2 |
| Total reviews | 12 | 18 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 4 |
| Best category rank | — | #8 in Supply Side Platform (SSP) |
| Small Business | 58.3% | 42.9% |
| Mid-Market | 25.0% | 35.7% |
| Enterprise | 16.7% | 21.4% |