Empower vs. Morgan Stanley Smith Barney
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Empower | Morgan Stanley Smith Barney |
|---|---|---|
| Avg. rating | 4.7 | 3.8 |
| Total reviews | 24 | 32 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 2 |
| Best category rank | #10 in Equity Management | #23 in Equity Management |
| Small Business | 29.2% | 21.9% |
| Mid-Market | 45.8% | 40.6% |
| Enterprise | 25.0% | 37.5% |