DoubleVerify vs. Invoca
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | DoubleVerify | Invoca |
|---|---|---|
| Avg. rating | 4.1 | 4.5 |
| Total reviews | 78 | 967 |
| Review growth (QoQ) | — | -100.0% |
| Products on G2 | 3 | 1 |
| Categories covered | 6 | 6 |
| Best category rank | #21 in Other Digital Advertising | #3 in Inbound Call Tracking |
| Small Business | 43.6% | 38.4% |
| Mid-Market | 44.9% | 34.1% |
| Enterprise | 11.5% | 27.5% |