Directive vs. Disruptive Advertising
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Directive | Disruptive Advertising |
|---|---|---|
| Avg. rating | 3.7 | 4.7 |
| Total reviews | 12 | 112 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 3 |
| Best category rank | — | #12 in PPC Services |
| Small Business | 33.3% | 67.9% |
| Mid-Market | 50.0% | 30.4% |
| Enterprise | 16.7% | 1.8% |