Direct Marketing Software vs. Blackbaud
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Direct Marketing Software | Blackbaud |
|---|---|---|
| Avg. rating | 4.6 | 3.8 |
| Total reviews | 14 | 1,325 |
| Review growth (QoQ) | -100.0% | +33.3% |
| Products on G2 | 1 | 16 |
| Categories covered | 4 | 18 |
| Best category rank | — | #1 in Corporate Volunteering Platform |
| Small Business | 50.0% | 41.7% |
| Mid-Market | 28.6% | 47.0% |
| Enterprise | 21.4% | 11.3% |