Critical Impact vs. Dotdigital
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Critical Impact | Dotdigital |
|---|---|---|
| Avg. rating | 3.9 | 4.4 |
| Total reviews | 10 | 1,245 |
| Review growth (QoQ) | — | -30.8% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 15 |
| Best category rank | #127 in Email Marketing | #6 in Transactional Email |
| Small Business | 70.0% | 40.4% |
| Mid-Market | 20.0% | 46.5% |
| Enterprise | 10.0% | 13.1% |