Criteo vs. The Trade Desk
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Criteo | The Trade Desk |
|---|---|---|
| Avg. rating | 3.8 | 4.4 |
| Total reviews | 260 | 191 |
| Review growth (QoQ) | -100.0% | -52.0% |
| Products on G2 | 2 | 1 |
| Categories covered | 13 | 10 |
| Best category rank | #5 in Retargeting | #2 in Display Advertising |
| Small Business | 41.1% | 33.2% |
| Mid-Market | 46.1% | 43.3% |
| Enterprise | 12.8% | 23.5% |