Content Formula vs. Whaller
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Content Formula | Whaller |
|---|---|---|
| Avg. rating | 4.8 | 4.5 |
| Total reviews | 11 | 63 |
| Review growth (QoQ) | +400.0% | +100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #45 in Employee Intranet | #27 in Employee Intranet |
| Small Business | 0.0% | 39.7% |
| Mid-Market | 54.5% | 49.2% |
| Enterprise | 45.5% | 11.1% |