Built In vs. ZipRecruiter
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Built In | ZipRecruiter |
|---|---|---|
| Avg. rating | 4.3 | 4.8 |
| Total reviews | 12 | 1,493 |
| Review growth (QoQ) | — | +50.0% |
| Products on G2 | 1 | 2 |
| Categories covered | 2 | 2 |
| Best category rank | #31 in Job Search Sites | #2 in Job Search Sites |
| Small Business | 25.0% | 57.8% |
| Mid-Market | 75.0% | 26.0% |
| Enterprise | 0.0% | 16.2% |