Brilliant Gifts vs. Custom Ink
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Brilliant Gifts | Custom Ink |
|---|---|---|
| Avg. rating | 4.8 | 4.4 |
| Total reviews | 20 | 464 |
| Review growth (QoQ) | -100.0% | — |
| Products on G2 | 1 | 2 |
| Categories covered | 2 | 4 |
| Best category rank | #5 in Promotional Product Management | #10 in Print Fulfillment Services |
| Small Business | 5.0% | 24.2% |
| Mid-Market | 60.0% | 65.2% |
| Enterprise | 35.0% | 10.6% |