Brand24 vs. Sprout Social
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Brand24 | Sprout Social |
|---|---|---|
| Avg. rating | 4.6 | 4.4 |
| Total reviews | 384 | 7,863 |
| Review growth (QoQ) | -5.9% | +69.4% |
| Products on G2 | 1 | 4 |
| Categories covered | 3 | 11 |
| Best category rank | #5 in Social Media Listening Tools | #1 in Social Media Listening Tools |
| Small Business | 65.2% | 44.1% |
| Mid-Market | 28.5% | 38.1% |
| Enterprise | 6.3% | 17.8% |