BigID vs. AdOpt
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | BigID | AdOpt |
|---|---|---|
| Avg. rating | 4.8 | 4.9 |
| Total reviews | 155 | 436 |
| Review growth (QoQ) | — | -17.2% |
| Products on G2 | 2 | 1 |
| Categories covered | 13 | 4 |
| Best category rank | #10 in Cookie Tracking | #1 in Consent Management Platform (CMP) |
| Small Business | 90.6% | 77.2% |
| Mid-Market | 6.5% | 18.1% |
| Enterprise | 2.9% | 4.7% |