Avidly vs. Instrumental Group
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Avidly | Instrumental Group |
|---|---|---|
| Avg. rating | 4.5 | 4.7 |
| Total reviews | 12 | 38 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 8 | 6 |
| Best category rank | #3 in HubSpot Consulting Services | #14 in HubSpot Consulting Services |
| Small Business | 16.7% | 55.3% |
| Mid-Market | 58.3% | 34.2% |
| Enterprise | 25.0% | 10.5% |