AppLovin vs. Criteo
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | AppLovin | Criteo |
|---|---|---|
| Avg. rating | 4.2 | 3.8 |
| Total reviews | 32 | 260 |
| Review growth (QoQ) | — | -100.0% |
| Products on G2 | 2 | 2 |
| Categories covered | 7 | 13 |
| Best category rank | #10 in App Monetization Platforms | #5 in Retargeting |
| Small Business | 18.8% | 41.1% |
| Mid-Market | 78.1% | 46.1% |
| Enterprise | 3.1% | 12.8% |