Aesop vs. Focus Lab
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Aesop | Focus Lab |
|---|---|---|
| Avg. rating | 4.4 | 4.9 |
| Total reviews | 14 | 44 |
| Review growth (QoQ) | — | +200.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 1 |
| Best category rank | #11 in Branding Agencies | #1 in Branding Agencies |
| Small Business | 7.1% | 39.4% |
| Mid-Market | 57.1% | 54.5% |
| Enterprise | 35.7% | 6.1% |