AdOpt vs. BigID
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | AdOpt | BigID |
|---|---|---|
| Avg. rating | 4.9 | 4.8 |
| Total reviews | 436 | 155 |
| Review growth (QoQ) | -17.2% | — |
| Products on G2 | 1 | 2 |
| Categories covered | 4 | 13 |
| Best category rank | #1 in Consent Management Platform (CMP) | #10 in Cookie Tracking |
| Small Business | 77.2% | 90.6% |
| Mid-Market | 18.1% | 6.5% |
| Enterprise | 4.7% | 2.9% |